Insights

A NEW TENANT MINDSET: EMPOWERING TENANTS THROUGH SHARED DIGITAL INFRASTRUCTURE

Retail real estate is at a tipping point. The era of simply leasing square meters is over. Tenants now expect...
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A NEW TENANT MINDSET: EMPOWERING TENANTS THROUGH SHARED DIGITAL INFRASTRUCTURE

Retail real estate is at a tipping point. The era of simply leasing square meters is over. Tenants now expect...
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Another milestone year for Bergen Eats Out!

Bergen Eats Out – numbers are in 📈 In a city with 300.000 people, Bergen Sentrum AS and Placewise just...
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THE FUTURE OF OUTLETS: TOP 10ISSUES THAT WILL SHAPE THE EUROPEAN OUTLET INDUSTRY

PLACEWISE supports FREY/ROS in building a strong customer database across their outlets, with clear strategies to convert physical footfall into...
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PS: this text is not generated or optimized by AI.

We all use AI and tools powered by AI on a daily basis, and the sceptics have already had to...
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The Future is Automated: Unlocking the Power of Marketing Automation at Shopping Centers

In today’s evolving retail landscape, marketing automation is no longer optional, it is essential. Shopping centers, once purely transactional spaces,...
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10.000 people redeemed coupons at local restaurants in Bergen city

If you’re someone working with marketing of a City, an Urban Area, a District or a mix use Shopping Center,...
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Parque Principado the “BEST APP” of the Asturias region in Spain

The Regulatory Council for the Designation of Origin ‘Sidra de Asturias‘ took home the 2024 Best Website of Asturias award...
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THE DIGITAL FOUNDATIONS OF MODERN SHOPPING CENTERS: ENHANCING RETAIL THROUGH TECHNOLOGY

It seems like shopping centers have transformed from places to shop to dynamic spaces where technology plays a key role...
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2023 Black Friday Retrospective

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Life After The Switch To GA4

Now, just over one month into the Google Analytics 4 (GA4) era, it’s apparent that the world is still spinning....
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Your New Assistant Starts Today! MPC’s New Text Assistant

If you’re a fan of MPC then you know Artificial Intelligence has been a powerful part of the  platform since...
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The Reward Dialogue: Exploring the Impact and Potential of Rewards Programs – BI JOURNAL VOL. 2

Reward programs are a way for loyalty club members to collect bonus points which they can use on gifts and...
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