Solutions
Solutions for evolving
retail landscape SOLUTION 2
how we do it
Tools that give solutions
Our tools will solve the problems that shopping centers face in today’s evolving retail landscape. These can range from increasing foot traffic and driving sales to fostering customer loyalty and competing with online retailers.
Attracting and Retaining Shoppers
Through our Customer Relationship Management (CRM) platform and Loyalty programs we provide tools and strategies to cultivate strong customer relationships through personalized loyalty programs, rewarding repeat visits, and fostering a sense of community.
Our Customer Data Platform CDP aggregates and unifies customer data from various sources, providing a single, comprehensive view of each shopper. This rich data empowers centers to understand behavior, personalize communications, and optimize marketing efforts.
Understanding Customer Behavior
Without robust data collection and analysis, it’s difficult for shopping centers to understand their customers’ preferences, spending habits, and motivations.
Our Customer Data Platform CDP aggregates and unifies customer data from various sources, providing a single, comprehensive view of each shopper. This rich data empowers centers to understand behavior, personalize communications, and optimize marketing efforts.
Personalization and Relevance
Generic marketing messages often fail to resonate with diverse audiences. Shoppers expect personalized experiences and relevant offers, which can be challenging to deliver at scale.
Our Content Management System (CMS) empowers shopping centers to effortlessly manage and publish content across all their digital touchpoints, ensuring a consistent and engaging brand experience.
From Data owner to Data driven
Your shopping center already have multiple digital touchpoints, such as wifi, parking, giftcards, websites and more. Integrating these valuable data sources into our one-stop-platform gives you the ability to track, understand and act on customer behaviour
Your shoppers.
Our expertise.
Connect Shoppers to Centers.
Drive Real Results.
With Placewise you will unlock the potential of retail real estate by digitally connecting shoppers to centers by curating customer relationships and maximize marketing efforts.
Content Management System (CMS)
A robust CMS empowers shopping centers to manage and publish engaging content across all digital touchpoints. Our CMS allows for easy updates of events, promotions, and store information, ensuring shoppers always have access to the latest details
Websites
A shopping center’s website serves as its central digital hub, providing essential information and engaging content. A well-designed website with up-to-date store directories, event listings, and engaging content serves as a primary source of information, encouraging pre-visit planning and drawing shoppers in. Placewise websites are the ideal platform to highlight unique services, amenities, and experiences offered by the shopping center, differentiating it from competitors. We guide you in best practices to optimize website content and improve search engine rankings, making it easier for potential shoppers to discover the center online.
Customer Relationship Management (CRM)
A CRM system is crucial for managing interactions with current and potential customers, building relationships, and fostering loyalty. Our CRM tools facilitate personalized loyalty programs, tracking shopper preferences and rewarding repeat visits. This encourages customer retention and transforms casual visitors into loyal patrons. By centralizing customer interactions and feedback, a CRM allows centers to provide more responsive and personalized experience while building stronger relationships.
Loyalty programs
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Mobile Applications
Mobile apps deliver highly personalized experiences and leverage location-based technologies to engage shoppers on the go. Placewise mobile apps can provide real-time information such as store navigation, parking availability, and proximity-based offers (geofencing), enhancing the shopping experience. Features like digital coupons, loyalty integration, games, and event management within the app encourage repeat visits and deeper engagement. Apps allow for push notifications and in-app messaging, delivering personalized offers and updates directly to shoppers’ devices, improving the relevance and timeliness of communications. Mobile app usage provides valuable data on shopper behavior within the center, enriching the CDP and further refining personalization strategies.
Performance Management
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Unlock the potential of retail real estate
With Placewise you will unlock the potential of retail real estate by digitally connecting shoppers to centers.
