Holiday 2020: A Gap Year For Santa?
It’s July and if you’re in the shopping center business, that means it’s time to talk Santa! With COVID-19 wreaking...
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Insights
Has the on-demand nature of media corrupted the sanctity of the Super Bowl commercial?
Is it me or has television advertising’s marquee event – the Super Bowl commercial break – lost its edge? Perhaps...
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Influencers in Your Center’s Holiday Marketing Plans: The Gift that Keeps on Giving
Guest post by Kate Terricciano Sirignano Celebrating the holidays may look a little different this year, which means shopping center...
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Interest in Shopping Grows Beyond Pre-COVID Levels
Two weeks ago in our Engage newsletter we featured a look at the organic website traffic trends for shopping centers...
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Marketplace 2.0
Marketplace2.0 Shopping Centres have always been marketplaces in the physical world, with the first mention of “Digital Malls” dating...
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Shopping Center Marketing Automation Platform
Marketing can be a tough, more so for industries that cater to large-scale general markets and require specific, targeted marketing...
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Mall Performance Cloud Helps Cushman & Wakefield Engage Shoppers
In January of last year, Cushman & Wakefield, Spain launched Infinity, the real estate consultancy’s branded version, of our European...
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Making Rewards Promotions A Win-Win
Promotional campaigns are very popular with many of our mall clients. These programs are an effective way for malls to...
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Local Listings and Google: How Placewise Comes to the Rescue
We’ve been watching the development of the Google Knowledge Graph for the past few years to understand how we can...
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Is the Customer Always Right?
The notion behind the catchy phrase “The customer is always right.” is to ingrain a sense of quality customer service,...
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Introducing Boostcom Data Management Platform
Our new Data Management Platform is live – providing you with new, juicy opportunities that help to truly understand what...
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Introducing A New Generation Reporting And Analytics In The Mall Performance Cloud
Our new generation reporting and analytics solution for malls is now live and available as a part of The Mall...
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