ONE OF THE LARGEST SHOPPING MALL GROUPS IN ASIA
Objectives
- After the wildly successful mall-wide treasure hunt, the mall wants to launch a campaign
with a similar concept during the 2020 Lunar New Year, where members could explore and
discover different districts to unlock over $200,000 worth of rewards in the App. - The client aimed to credit instant points directly to their members’ e-Wallet within the App.
(Members could accumulate points to redeem Digital Gift Cards or retailer e-Vouchers from
the Rewards Catalogue). - In addition to e-Vouchers or physical prizes, another requirement was to allow participants to
win instant Digital Gift Cards with the option to offset payments at participating stores.
MALL CRM & LOYALTY | MOBILE APP
Mechanics
In-mall
Visit any of the participating mall locations. Turn on Bluetooth, tap “In-mall” to unlock the treasure hunt.
In-store
Spend $50 in a single transaction and flash the member QR Code at any participating store.
On Social
Follow the mall on Facebook or Instagram to answer a daily social question.
Creating the Solution
Using the Placewise CRM modules, points, e-Vouchers, Digital Gift Cards were credited directly to members’ e-Wallet once the treasure hunt was unlocked, providing an instant gratification through gamification. The active tracking of e-Voucher usage , coupled with expiration reminders drove increased consumption at the tenants’ outlet.
The Results
315K Transactions Generated
25% Increase in App Downloads
$2.4M Increase in Sales
Results
$1.4M Spending by 2761 Shoppers