If you’re someone working with marketing of a City, an Urban Area, a District or a mix use Shopping Center, this is for you.
10.000 people, flesh and blood, don’t lie.
That’s the amount of unique redeemed coupons at local restaurants in Bergen city, Norway, the last 10 days. Here’s how;
Two times a year, Bergen Sentrum AS , initiates #BergenSpiser (‘Bergen Eats Out’). Restaurants can join to show themselves to 120k database members, with a fixed-price dinner in this specific week-long campaign. As a citizen/visitor, you have to either be or become a database member in the loyalty scheme ‘byVenn’ by Placewise.
More than 70 restaurants are joining.
The app is top 3 downloaded in all of Norway.
So far 10k dinners served.
All ages, a lot of younger people too.
Most importantly; the participating restaurants are VERY happy (and making money even though they are reducing prices to get new visitors).
Let me know if you want to discuss if this would be applicable / replicable to your asset(s).